DSM
Enter the dollhouse where every scent tells a story. Every fragrance becomes a doorway for you to experience memories and emotions. From the delicate scent of fresh pastries to feeling the warm sun on your skin. This is a museum for you to wander around, pause, and experience a silent story told through scent. The different fragrances will guide you as you take a trip down memory lane.
This Dover Street Market campaign explores scent as an invisible accessory in fashion. It enhances the way audiences experience storytelling and self-expression. Fragrance becomes a tool to evoke emotion and even simulate memories that the consumer may not even have.
Through often overlooked as just a part of many people's morning routine, they are truly more complex and highly crafted experiences that can express mood and identity.
Featuring Maison Margiela, Comme des Garçons, Byredo, Phlur, Dior, and Tom Ford, every brand plays a very important role, transforming scent into story.